DTP Desktop Publishing - Marketing Services Johannesburg

DTP Desktop Publishing is the mechanical setup of designs, documents or layouts that are either destined for conventional printing, online viewing or for presentation purposes on a computer. This setup is usually pre-determined, by following a written brief, a mock up, rough design layout or full¬†design, supplied by the client or by a designer. A DTP Operator is also known as a Finishing Artist, as he/she¬†“Finish Up” the work ready for placement.

The DTP operator rolls out (adapts) the design into various configurations for various mediums as part of a campaign, or to simply ensure the technical specifications are met for the mediums being used. Some designers are skilled in DTP, but many aren’t, therefore DTP is an essential link between the idea/design and the final placement of the marketing materials. Contact us to assist you in making your ideas and rough sketches a reality. To view our DTP portfolio, click here.

 

“Desktop publishing (DTP) refers to the practice of producing high quality printed output, fully paginated and including graphics, using personal computers, page layout software, and printers designed to create near typeset-quality pages. The core technologies (the personal computer, WYSIWYG (what you see is what you get) text processing, page description languages, and high-resolution laser printing) were developed at the Xerox Palo Alto Research Center (PARC) in the 1970s. However the particular configuration that launched the commercial phenomenon of desktop publishing in 1985 consisted of Apple Macintosh personal computers running Aldus Publishing’s PageMaker page layout software, connected to Apple’s 300 dpi Laserwriter laser printer with the Adobe Postscript page description language”.

Source: Encyclopedia.com

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