Click on the examples on these corporate identity branding examples to scroll or enlarge.

  • Logo
  • Pull up and sharkfin banners
  • Pop up banner wall
  • Website and internet banners
  • Stationery, documents and business cards
  • Folder
  • Clothing
  • Sales brochure
  • Product-specific and generic flyers
  • Iconography and illustration
  • Outdoor banner and expo table cloth
  • Animated presentations

 

What is a Corporate Identity?

Corporate identity is often seen as a collection of visual elements used only when communicating, however it is not that easy to define and must be rather seen as multi-disciplinary in nature. Apart from articulating an organisation’s history, beliefs, philosophy, technology, people, its ethical and cultural values, it is also there to position the company in its markets and alongside its competitors. It is important to note that traditional logos, visual elements, visual identity and corporate strategy have together, become inextricably linked.

The Strathclyde Statement, developed by academics from the Strathclyde, Erasmus, Harvard Business Schools and leading consultants, explains the nature of a corporate identity:

“By effectively managing its corporate identity, an organisation can build understanding and commitment among its diverse stakeholders. This can be manifested in an ability to attract and retain customers and employees, achieve strategic alliances, gain the support of financial markets and generate a sense of direction and purpose. Corporate identity is a strategic issue.” Read more…

To view video presentations, click here

Share this page with your friends.