The Dreaded Acronym ("SEO")
A website, or any online marketing activity that hasn't been planned from the ground up, with SEO (Search Engine Optimisation) as part of its foundation simply won't perform well in search results. Search engines demand that certain requirements (and there are many) are taken care of before they scan and index your website pages or content. Similarly, websites require different people to do specific work. A hosting company provides the server, SEO specialists plan the functionality and content, designers come up with a look and feel, developers do the architecture coding and webmasters maintain the website. All are important. Imagine your website is a house: The server is the vacant lot, SEO is the architect, design is the interior decorator, coding is the builder, The webmaster is the groundsman. Who would you start with when planning to build your house?
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On this page - a picture of Search Engine Land's SEO Periodic Table, designed by Column Five Media. This infographic surfaced in 2016, and is possibly the best graphic representation of what a website requires to be SEO compliant. It's important to note that some factors are time and trust-based. Download the updated 2019 table here. Accompanying text with the image image on this page is Search Engine Land's explanation of SEO.
"Search engine optimization (SEO) may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or "signals." SEO is about ensuring your content generates the right type of signals." - Search Engine Land. Graphic by Column 5 Media.