Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) ensures your website appears in the top search results.

A website, or any online marketing activity that hasn’t been planned from the ground up, with SEO as part of its foundation simply won’t perform well in search results.

Search engines demand that certain requirements (and there are many) are taken care of before they effectively scan and (favourably) index your website pages or content.

Who contributes to effective SEO?

SEO (and websites) require different specialists to do specific work. SEO specialists plan and optimise the functionality and content, A hosting company provides the server, designers come up with a look and feel, developers code the structure and webmasters maintain the website.

All are important and should work together to achieve optimal results.

In some cases, one, two or three specialists’ roles may additionally include or overlap within the SEO project(s). Whether this is the case or not, it’s important that a strategy, schedule and solid management of the project is in place at all times.

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Who or what should you start SEO with?

Imagine your website is a house: Search Engine Optimisation (SEO) is the architect, the server is the vacant lot, a web designer is the interior decorator, a coder is the builder, The webmaster is the groundsman. Who would you start with when planning to build your house?

SEO Guidelines

On this page – a picture of Search Engine Land’s SEO Periodic Table, designed by Column Five Media. This infographic first appeared in 2011, and is possibly the best graphic representation / guide of what a website requires to be SEO compliant. It’s important to note that some factors are time and trust-based.

About the guideline

Search engine optimization (SEO) may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.”
– Search Engine Land.

A website is no longer simply a brochure placed online, forgotten, and expected to attract customers.

With search engines seeking out fresh, new, relevant information to serve to online users, it’s important that your online presense, very much like a brick and mortar business, uses the latest technologies, is kept up to date, maintained and continually optimised to meet global compliance standards.

Click to scale up your Websites, SEO and digital marketing:

Organic marketing and customer search intent.

Roughly, 15% of all Google searches are completely new (*2022) – and it makes perfect sense. Not only are new technologies, products and services appearing online every day, but as humans we each have our own way of doing (and saying) things. How we investigate and discover is always changing.
If we can’t find what we’re looking for from the outset, we’ll simply change the way we’re asking, and expect a search engine to provide us with different results.

Organic search vs paid ads and social media.

Organic marketing relies heavily on SEO and in-depth, rich content. Whether you’re initially exposing your brand, wanting to consistently position it in a specific manner, improving your ranking position or matching your pages to specific search queries – increasing your organic traffic should be at the forefront of your marketing efforts. Roughly 51% of the traffic for B2B and B2C sites is driven by organic search. While paid advertising brings in 10% traffic and social media generates only 5%.